By CASSIE MCKEE, Four Points News
Anyone who grew up in Texas more than likely has fond memories of Big Red, the classic red soda.
For the past eight years, Big Red Inc. has been headquartered right here in Four Points. Four Points resident and former COO of Red Bull, Gary Smith, purchased Big Red in 2007 and moved operations to its current location on River Place Boulevard. The company has 25 employees in Four Points and 75 across the country working in distribution and sales.
Since taking over the company, Smith has been on a mission to expand the Big Red name and grow the company from a regional brand to a national one.
“People love Big Red and it continues to do well,” said Thomas Oh, senior vice president of marketing at Big Red. “We’ve outgrown the industry for the ninth year in a row.”
In addition to the popular red soft drink, Big Red has been working to acquire some new brand names. In 2012, Big Red acquired Hydrive energy water. Then, in 2014, the company purchased a zero-calorie energy drink called Xyience (pronounced zi-ence).
Continue reading




























