By SARAH DOOLITTLE, Four Points News
Jorge Eurán of Steiner Ranch created the company Believe & Train one year ago as a result of his passion for running.
Already a successful business owner in his native Mexico, Eurán moved with him wife and two children to Austin in 2011 as part of a federal government program to bring Mexican information technology companies to the U.S. Eurán says he was one of only eight chosen to come to Austin from over a thousand applicants.
Believe & Train has a line of die-cut, metal, wall-mounted racks for displaying medals earned for a variety of sporting events. The racks are emblazoned with words of pride and inspiration: for example, Live Love Swim, My Marathons, and the soccer-themed Play for Life.
In addition to his line of racks produced for commercial sale at sporting events and on Amazon.com, Eurán has recently started partnering with local organizations to produce custom fundraising items, like a rack for Steiner Elementary School.
Eurán started running 15 years ago as a means of reducing stress while he earned his MBA. He eventually graduated to marathons, and at the same time, encouraged his wife and kids to start running with him.
“I had all my medals in a drawer. And my business (Alveni, LLC) is something totally different from this,” making interactive touch screen kiosks. “One day (my daughter) said, ‘So dad, what do I do with all my medals?… I just want to show them. I’m really proud of what I’ve done.’”





