By CASSIE MCKEE, Four Points News
A new Trademark and Licensing Program in Leander ISD is helping to protect the district’s logos and designs and also generate revenue for items such as teacher salaries and daily operating expenses.
The idea for the program came about when district officials realized that for-profit retailers were selling merchandise that had school logos and designs on it but the sales were not benefiting the schools in any way.
“That revenue was going to that for-profit retailer instead of the district or booster club,” said Veronica Sopher, assistant superintendent of community and governmental relations. Continue reading




